Europe Food Can Market – Industry Analysis Report by Product and Application
What is
canned food, and how good is it? is a question that has been hounding consumers
for, well, since canned foods were introduced in marts and supermarkets. manufacturers
of canned food products always have had to bat away the all-important question
- How safe is the ‘food can’ that is being used to sell the fruits or
vegetables? There have always been conflicting opinions regarding the quality
of these containers and the resulting condition of the food material within,
but manufacturers have been striving to provide consumers with the best quality
food that can be made available.
The process of preserving food through their
processing and sealing in an airtight container is known as ‘canning’.
The shelf life provided through the use of the canning technique is
usually 1-5 years, although some rare cases such as canned dried
lentils can last as much as 30 years in the edible form. The concept of
food cans has been around for as long as the early years of Napoleonic wars,
wherein Nicolas Appert, a French confectioner and brewer, found a
way to seal food in glass jars. This technique caught on rather quickly, with
canned food becoming a status symbol in the European middle-class households.
The Europe food can market has consequently seen rapid
growth through the years.
Recycling
Of Food Cans Has Numerous Advantages….
Food cans are found in all shapes and sizes, with a
vast majority of countries around the globe having these products in commercial
kitchens. They provide consumers with safe, nutritional and economical food
options, with the added advantage of long-term shelf life and sustained food
quality. Food cans are also environment-friendly, and the Can
Manufacturer's Institute and The Aluminum Association have sprung up
some interesting facts regarding its usefulness and recyclability, such as:
- Aluminum beverage containers can be recycled and put back on the
shelf in just 2 months.
- Steel food
cans may undergo recycling multiple times without losing their
quality or strength, giving them a long product cycle, while their
recycling rate is 2.5 times higher than other packaging techniques.
- Almost 75%
of the aluminum produced in the United States is still being used
presently, speaking volumes about its recycling
capabilities.
Canned
Food Has High Nutritional Value
Also, contrary to popular belief, food cans, be it
for vegetables or seafood, help to maintain most of the food product’s
nutrients. Majority of the minerals as well as fat-soluble vitamins
such as A, D, E, K are all retained. However, the presence of water-soluble
vitamins, such as B and C, may witness damage, as the canning process
generally involves high heat. However, these vitamins may also be lost during
cooking at home with fresh ingredients. Another fact to be noted is that while
there may be decrease in the number of certain components in the product, they
also help in increasing the amount of other healthy compounds.
Types
Of Food Cans
Food cans are manufactured using two raw materials:
- Steel
- Aluminum
Steel cans are further divided into tin-plated
steel and tin-free steel. Both types of the raw materials find a wide
application scope in F&B industry as they are used to pack fruits,
vegetables, meat, pet food. Aluminum cans are expected to grow at a
higher rate as compared to steel cans, owing to high quality preservation and
corrosion resistance offered.
Further, these cans are divided on the basis of the
number of pieces that they are assembled from, which can be either two or three
pieces. The two-piece metal food cans consist of a body
integrated with a bottom lid, and a lid with a lip; while three-piece
metal ones consist of a bottom lid, a top lid, and a cylindrical body.
Canned
Food Outlook - Europe
Which brings us to Europe, the largest
market for canned vegetables and fruits in the world. The continent
represents more than 42% of the total global imports. The region
sees high demand for processed edible products from consumers, which is aiding
the growth of the Europe food can market. The industry is expected to witness
substantial growth owing to increased recycling of used food cans. According to
data from Eurostat, for the period between 2007-2017, the packaging
waste that was recycled and recovered both grew by 2.0% respectively. The
growing awareness regarding the optimum utilization of natural resources has
driven the demand for recycling of metals which can be reused, which is
expected to positively affect the Europe food can industry in the coming years.
Central
and Eastern Europe countries are
projected to raise their canned fruit imports relatively, as compared to
Western Europe. The European countries with the highest import of canned fruits
and vegetables in the recent past have been Romania, Ireland and
Hungary. The market for canned fruits is particularly strong in Russia;
however, it is relatively mature in other economies due to rising demand for
fresh fruits by the health conscious consumers in Europe.
Canned
Food Is In High Demand All Across Europe
The market for canned meat has witnessed a growth
over the past four years to due increasing dependence of the consumers on the
processed food with higher shelf life. Increasing demand for canned food,
primarily in Eastern Europe and Russia is expected to emerge as the
major growth driver for the Europe food can market in coming years. Western
Europe is also a major consumer of canned food, led by Germany, United
Kingdom and France, indicating high demand by consumers. This
is expected to positively affect the regional industry.
The European market for vegetable cans is expected
to register a diminished growth with consumption fluctuations being driven
majorly by the crop harvest with no significant structural changes expected to
unfold. However, rising demand for exotic and tropical canned
vegetables is expected to drive the Europe food can market growth in
the near future. The market witnesses a high intra-Europe import with
an increase in demand for varying vegetable types driving the consumption of
metal cans in the region.
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Pet
Food Packaging Another Big Opportunity For Manufacturers
Another area that is showing growth in the Europe
food can market is pet foods. With the region showing a continuous
increase in the adoption of common animals such as dogs and cats, as well as
birds, there is a huge opportunity for pet food manufacturers to establish
dominance. Again, a large number of pet foods are available in cans, as they
mostly carry wet foods that are preferred by pet owners on
account of the variety of nutrients they provide to the pet. Cat foods such
as sardines and tuna are also made available in cans, which
has led to an increase in the Europe food can production.
Competitive
Insights
The presence of major fruit processing industries
such as Del Monte, LBO France, and Dole leads to a high demand for the product
for packaging fruits. Competitors in the Europe food can market include Ardagh
Group, Ball Corporation, Crown Holdings and MAUSER
Group. The strategies adopted by the companies such as production capacity
increases leads to an increase in the demand for the product in the region.
Some of the recent developments that have been overseen by these companies
include:
- In March 2020, Ardagh Group came out with a brand
new packaging for ‘The Long Little Dog’ wines. The designing of the
can has been done keeping in mind the younger and outgoing consumers for
whom ease of recycling and portability are of utmost importance.
- Ball
Corporation announced in March 2020 that it had
earned the ASI certification (Aluminum Stewardship
Initiative) for all of its Europe and EMEA beverage can plants.
This is accompanied by a commitment to significant carbon reductions by
Ball.
- In February 2020, Crown Holdings announced that it
would operating a new beverage can manufacturing facility in Bowling
Green, Kentucky. The plant would be supplying beverage cans to the
company’s customers in a number of categories such as sparkling water,
nutritional beverages and carbonated soft drinks, among others.
Fun
fact:
Canned food samples from the ‘Bertrand’
steamboat wreck, which had sunk in the Missouri river in 1865, were
tested by the National Food Processors Association 109 years
later, in 1974. Although there was deterioration in the smell, appearance and
vitamin content, it was deemed safe to eat, as there was still no
trace of microbial growth!
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