Rice Bran Oil Market Current Trends and Growth Opportunities
Global Rice
Bran Oil Market is expected to achieve significant growth over the
forecast period on account of its growing popularity in food & supplements
as well as cosmetics & health care industry. It was estimated to be 1.2
million tons in 2015 and was valued at over USD 600 million. It is an
edible vegetable oil obtained from rice husk, which is the brown outermost
layer of rice, containing about 15-20% oil by weight.
Rising
level of health consciousness among customers with particular emphasis on
reduction of cholesterol levels is expected to be the prime driver of global
rice bran oil demand over 2024. Its anti-oxidant properties and price
competitiveness in comparison to other edible oils may also augment the market
demand over the forecast period.
Rice bran
oil is considered to have an optimal combination of monounsaturated (MUFA) and
polyunsaturated (PUFA) fatty acid which is expected to render it higher
shelf-life as compared to sunflower refined products. Owing to its property of
improving taste, coupled with health and cost benefits, rice bran oil is used
as a prime ingredient in a number of bakery products like cookies, pizza,
biscuits and pastries which is expected to trigger a positive response for the
market over the forecast period.
Rice bran
oil possesses a perfect and close-to-ideal blend of saturated, mono-saturated
and poly-saturated fats, making it one of the healthiest edible oil.
Recognition and recommendation by American Heart Association (AHA) and World
Health Organization (WHO) may also generate positive impulse for the global
rice bran oil market over the foreseeable future.
However, on
account of its late entry in the market, the rice bran oil category is still in
its nascent stage and thus suffers from low consumer awareness. Furthermore,
perceptual barriers about the color and taste of the oil, customer’s reluctance
to change their tastes and preferences as well as skepticism around the
health-and-cost premises may remain as the prime impediments hindering the
product’s growth in near future.
The Rice
bran oil comes in three different constituents: Gamma- oryzanol, tocopherols
and tocotrienols. These essential components are powerful anti-oxidizing agents
providing not only higher nutraceutical value but also wide range of health
benefits like - improving nervous system, removing gastro intestinal disorders,
cholesterol lowering, reducing cancer risk and improving immunity.
Oryzanol,
being a prime antioxidant, delays the degradation of oil at high temperatures
thus providing extended storage-time and fry-life to fried foods. Its property
of being highly viscous and faintly absorptive offers excellent texture
profiles and delicate flavors while cooking and protects the food from any lingering
aftertaste. The property of rice bran oil to be blended with other less stable
oils to improve their performance may further propel their demand in the near
future.
Apart from
food and nutritional supplements, rice bran oil is gaining immense popularity
as an ingredient in cosmetics and personal care products industry. Vitamin E
present in the rice bran oil hinders the oxidation of skin tissues thus
imparting it a healthy glow and delaying the ageing process. The property of
rice bran oil to cure itching skin as well as its ability to be used as an
anti-dandruff agent may unclose new vistas for further growth in this sector in
the near future.
Also, the
Oryzanol component offers protection against the ultra-violet light and thus
maintains a high potential to be used as a sunscreen agent. The ferulic acid in
Oryzanol acts as a perfect anti-ageing agent for skin and also helps in
stimulating hair-growth which may open up new avenues for rice bran oil market.
Its further use as an ingredient in soap manufacturing industry may trigger
positive pulse for the rice bran oil market over the forecast period.
Asia-Pacific
is the key regional market for rice bran oil and derived products with
production facilities mainly concentrated in India, China, Vietnam, Thailand
and Japan. Raw material abundance and availability are the prime factors
guiding steady price trends for the rice bran oil market in this region.
Formation of International Council Of Rice Bran Oil (ICRBO),in 2013, is further
expected to fuel the growth prospects for rice bran oil market over the
forecast period.
The lifting
of ban on exports of rice bran oil by government of India, in 2015, is expected
to boost the sales and mark a sevenfold increase in the exports. The annual
exports potential of India for rice bran oil is 50 kilo tons, with Japan,
United States, Australia and New-Zealand as the prime importers.
The Solvent
Extractors Association of India is the prime organization entrusted with the
responsibility of spreading awareness and promoting rice bran oil use by
highlighting its various uses such as high Oryzonal contents, rich source of
Viamin E and lower cholesterol levels. These activities of SEA coupled with
ICBRO’s research, training and development programs holds great potential for
the market share and growth of Asia-Pacific over the years to come.
The major
players in global rice bran oil market are A.P. Refineries Pvt. Ltd, BCL
Industries & Infrastructure, Ricela Helath Foods, Sethia and 3F Industries
Ltd. The global market is highly fragmented and consist of other crucial
players like Harwin Agro Enterprises, Vaighai Agro Products Ltd., Modi Naturals
Ltd., Maheshwari Solvent and Malar Solvent. The global rice bran oil industry
also consists of leading marketers of blended or refined rice bran oil such as
ITC Ltd Adani Wilmar, N.K. Proteins Ltd. and Marico Ltd.
Browse Detailed TOC of the Report @ https://www.hexaresearch.com/research-report/rice-bran-oil-market
About Us:
Hexa Research is a market research and
consulting organization, offering industry reports, custom research and
consulting services to a host of key industries across the globe. We offer
comprehensive business intelligence in the form of industry reports which help
our clients obtain clarity about their business environment and enable them to
undertake strategic growth initiatives.
Contact Us:
Ryan Shaw
Hexa Research
Felton Office Plaza
6265 Highway 9
Felton, California 95018
United States
Phone: +1-800-489-3075
Email: sales@hexaresearch.com
Website - https://www.hexaresearch.com
Comments
Post a Comment