Sports Drink Market Size and Share Report, 2025
21 December
2018 –
The global Sports
Drink Market is anticipated to exhibit strong growth from 2017 to 2025,
the forecast period, owing to growing health consciousness, inclination toward
fitness and sports activities, and high demand from younger generation. Sports
drinks are flavored beverages containing added vitamins and minerals that help
in restoring energy levels and keep the body hydrated after or during a
physical activity. They are easily available in convenience, drug,
departmental, and online stores. E-commerce, as a distribution channel,
accounts for a prominent share in the market owing to rising demand among
athletes and individuals involved in intense physical activities.
Rising
disposable income, particularly in emerging regions like Asia Pacific, and
increasing number of fitness clubs across the globe are also projected to drive
the market. The market has undergone various shifts over the years and is
expected to witness novel growth opportunities in functional beverages. Growing
preference for natural ingredient-based beverages due to changing lifestyles
has led to product innovations with varied flavors and additional health
benefits. In addition, rising demand for functional beverages among consumers
has compelled manufacturers to offer new and healthier products.
For
instance, Innophos Holdings Inc. (Cranbury, NJ), a prominent international
producer of nutritional specialty products, introduced the Aminogen Advanced
protease blend drink mix, which improves protein absorption and encourages
active lifestyle. PepsiCo Inc., an international food and beverage company,
launched Gatorade Zero, a sugarless form of Gatorade, which caters to the needs
of health-conscious consumers. Some of the most popular flavors in sports
drinks are lemon, orange, mixed berries, grape, fruit punch, and mixed fruits.
Hypertonic, isotonic, and hypotonic are the three major product types. Isotonic
drinks hold a prominent share in the market owing to increasing popularity
among consumers. North America is the leading consumer in the market due to
presence of a large target population base, rising inclination for sports, and
extensive R&D by leading manufacturers for development of healthier
products.
In
addition, rising health concerns, particularly among younger generation, and
subsequent shift in dietary habits are estimated to fuel demand for energy
drinks. Countries such as Canada and U.S. are major revenue-generators in the
region. Asia Pacific is anticipated to emerge as a promising region in the
market owing to growing population, rising consumer disposable income, and
increasing awareness regarding benefits of the product. Emerging countries such
as India, Japan, and China are contributing significantly to market growth. A
number of international companies are focusing on establishing production units
in these countries to expand their business in APAC. Europe is also likely to
witness significant growth from 2017 to 2025 on account of strong presence of
key market players.
Key
companies in the global sports drink market include Arctico Beverage Company
International, Inc.; Coca-Cola; Abbott Nutrition Co.; Arizona Beverage Company;
Champion Nutrition, Inc.; and Fraser & Neave Holdings BHD. Leading
manufacturers are adopting strategies such as mergers and acquisitions,
partnerships, and new product launch in order to gain a competitive edge and
strengthen their market position.
Browse Related Category Market Reports @ https://www.hexaresearch.com/research-category/food-and-beverages-industry
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