Australia Alcoholic Drinks Market is Expected to Witness Substantial Growth till 2025
25 September 2018 -
The Australia
Alcoholic Drinks Market to reach USD 32.44 billion by 2025, owing to the rise in
the consumption of wine and the premiumisation trend in the country. The demand
for alcoholic drinks such as beer, wine and other drinks is expected to grow
significantly over the forecast period on account of the rise in drinking
population and various marketing and promotion activities adopted by the famous
brands to target the drinking population in Australia.
Beer is one of the most lucrative sector in the liquor
manufacturing industry. It is being dominated by 2 foreign brands, Lion Nathan
and Foster’s (SABMiller), which occupy around 90 per cent of the Australian
alcoholic drinks market in beer sector. Coopers one of the Australian-owned
beer, which accounts for just 3.6 per cent of the total sales of beer. Craft
beer is one of the segments in the Australian beer market which is recording a
constant growth, after the declining trends of beer consumption.
With the rise in the customer preferences and demand for
high-quality and premium brands enriched with new and authentic flavors,
premiumisation trend and innovation in the wine and beer market have been
driving the growth for alcoholic drinks market in Australia. There are enormous
number of brewers emerging in a highly competitive market in the country and
consumers have a presence of large number of foreign and local brands to choose
from which is driving the sales for craft beer over the forecast period.
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The beer segment dominated the Australia alcoholic drinks
market in 2016 and is expected to maintain its dominant position over the
forecast period on account of the rise in the young drinking population who
prefer crafted and premium beer brands.
The end-user awareness for health benefits of wine and
shift in consumer preferences and drinking habits has led to consumers to
switch to healthier options, such as low calories and low alcoholic drinks.
Additionally, people are choosing to cut down their alcohol consumption and and
in taking more and more wine, which is anticipated to propel the market for
wine segment in the country over the forecast period.
The sales of alcoholic drinks through off-trade
distribution channels such as supermarkets & hypermarkets is projected to
perform certainly well over the forecast period on account of the rise in the
number of brands and competitors in the market who are adopting various
marketing strategies to sustain in the market and competing with foreign brands
such as Fosters.
Off-trade distribution sectors such as supermarkets,
hypermarkets, wine shops are the utmost widespread distribution channel for
alcoholic drinks brands in Australia. The consumers are attracted towards these
retail chains owing to the price discounts, advantages and "all under one
roof" offers by these retailers. The very standard and common brands of
alcoholic drinks are mainly sold through supermarkets and private brands
present in the supermarkets.
There are numerous retail chains in the country such as
Coles, ALDI Liquor, Dan Murphy (Woolworths), Woolworths Liquor and BWS which
sell several brands of alcoholic drinks in the country attract consumers by
providing discounts and offers owing to which the sales from off-trade
distribution channels is expected to grow over the forecast period.
The Australia alcoholic drinks market is expanding owing
to the rise in the living standards of the common public and the expansion of
retail stores offering alcoholic drinks is expected to drive the growth of
alcoholic drinks market in Australia significantly over the forecast period.
Hexa Research has segmented the Australia alcoholic
drinks market report based on type and distribution channel:
Segmentation
by type, 2015 - 2025
• Beer
• Cider &
flavored alcoholic beverage
• Wine
• Spirits
Segmentation
by distribution channel, 2015 - 2025
• Off-trade
• On-trade
Key
players analyzed:
• LION
• Australian
Beer Company Pty Ltd.
•
Anheuser-Busch InBev
• Accolade
Wines
• Vickery Wines
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